Work — Chuck Mallott

Product design leader

I design. I lead. I build things that work.

I've spent my career making things and making things better. Systems, teams, websites, software, and everything in between. I’m a player-coach design leader bringing clarity to complex problems, raising the bar for quality and outcomes, and building teams that deliver meaningful results.

How I Use AI Case Studies How I Work
Photo of Chuck Mallott

AI-Augmented Design

Yes I use AI. But I still do the thinking.

I'm a design leader with hands-on AI fluency and a design vision. I use AI to explore ideas, synthesize information, and iterate quickly. Taste and judgement filters AI output. Years of pattern recognition applied every step of the way.

AI Accelerates
Designer in the Loop

How I Think About It

The opinions I've formed along the way.


Quality Over Volume
Sure, AI can generate endless options. That's helpful. But the value comes from knowing what’s worth pursuing and what should be left behind. The real work is still in the judgment.

Thinking With (and Without) AI
Some decisions still require space to think, question, and sit with ambiguity. As I'm integrating AI into my workflow, I’m figuring out when stepping away leads to better decisions.

AI Orchestration
AI enhances the team, it doesn't replace the designer. I use it to explore, validate, and accelerate work while preserving human judgment, creativity, and attention to details.

Credentialed: AI for UX Design — DesignLab, 2026

I would hire him again, in a heartbeat.
Pete Zaballos
Fractional CMO — former manager, 4 years

Case studies

Design is decision-making. These case studies tell the stories of those decisions.

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Bookstack Web App 2.0  AI-native
How a product designer built a full-stack web app — without an engineering team.
Coming Soon!
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Bookstack iOS App
Self-funding an app and developing a strict MVP strategy to get it to market.
Read the story →
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Peak Design System
Transforming a legacy LMS into a modern, trust-enhancing administration platform.
Read the story →
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Course Enrollments
A basic data table gets new life — key information exactly where and when the user needs it.
Read the story →

Operating Values

Six principles I bring to the table.

These aren't aspirational. They're how I actually work. Read more here →

01
People first.
I try not to think of people as resources. I cultivate a low-friction environment for people to do their best work.
02
Lead by example.
I don’t demand authority. I take responsibility and give credit freely.
03
Make it beautiful.
If it's worth making at all, it should be useful first - and well-crafted by design.
04
Leave everyone in awe.
Go above and beyond. Every time. No matter what. Yes, the bar is high.
05
Do the work.
If you’re not hustling, you’re slacking. If you’re slacking, you’re stealing.
06
It's ok to be wrong.
Come with an informed opinion and be able to defend it. When new information emerges, be willing to rethink it.
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